Covergirl Advertisement

http://www.youtube.com/watch?v=5ra7iX-hWbw

        Covergirl cosmetics is a product that is used worldwide by many teenagers and women. This commercial advertises the latest Covergirl skin product, tone rehab 2-in-1 foundation. The product is used with the Olay hydrating serum. The speakers of this commercial are Sofia Vergara and Ellen DeGeneres, displaying automatic ethos. The two gorgeous celebrities advertise the Covergirl product by applying on the product and flaunting their flawless skin on television. Since viewers want to look like actors this motivates them to try and mimic the way they do their makeup. The logos found in this commercial is the part where both girls say, "One pump covers spots, lines, and wrinkles. And one bottle helps improve skin tone overtime." Most buyers test out the product because of that one line said by both celebrities. Another logos in this advertisement is the "2-in-1" label on the foundation bottle. Also, Olay skin care is said to make your skin look ten years younger. Viewers are envious of both celebrities' skins and want to look more like them. Sofia Vergara and Ellen DeGeneres walk down a runway resembling models. Pathos appears in the advertisement naturally and automatically as the commercial begins. The audience becomes envious and determined to look more like a beautiful Covergirl leading them to purchase the product.